This fall, Cincinnati’s nightlife landscape welcomed a striking new addition as Prim opened on 5th Street, claiming the final jewel in The Foundry development adjacent to Fountain Square. From The Academy – the creative collective behind Ghost Baby, recently named one of USA TODAY’s 2025 “Bars of the Year” – Prim represents a refined evolution of the evening out. Elevated yet approachable, elegant yet unexpected, the venue reimagines hospitality through a lens of intention, atmosphere, and connection, adding a new dimension to a city already rich with creative energy.

To explore the vision behind the space, CityBeat spoke with Josh Heuser, founder of experiential agency AGAR and the creative force behind Prim, to discuss how design, music, and meaningful moments come together to create an experience that’s meant to be felt as much as it is enjoyed.

Read the full article from CityBeat.