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ABOUT

GROWING CULTURE

AGAR is the red substance in a petri dish that grows culture. AGAR is in our DNA.

We come from a mindset that as creators, influencers, and producers we disrupt patterns to make memories. We believe that in today’s digital-first world, the value of human connection is inherently increasing.

We curate unforced fascination around the core premise of purposeful engagement: Explore. Dialogue. Share. A continuous cycle of challenging the status quo, discovering the untapped, and encouraging guests to share and converse today’s relevancy and tomorrow’s innovation.

With more than 15 years designing end-to-end human experiences, AGAR is uniquely qualified to collaborate with brands, artists, and community leaders to bring a vision to life and keep the vitality perpetual.

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BUILT UPON THE PRINCIPLES OF HOSPITALITY

In hospitality, you experience the moments and milestones that matter most. Providing a front-row seat to the human connection. 

At AGAR, we’re built upon the principles of hospitality. We’ve created our own petri dish, owning and operating a handful of hospitality venues where we experience these moments first-hand. Creating unique destinations that allow us to not only garner valuable insights but also understand what makes an indelible memory – that feeling that stays with you long after you’ve left a destination. 

It’s this passion to serve guests that drives our unique ability to grow culture. Leveraging the core principles of hospitality to connect with guests, consumers, brands, and the community. An AGAR experience stays with you.

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