At AGAR, we’re all about connecting people—and sometimes their pets—with brands in meaningful, memorable ways. When Kroger approached us to help promote their Abound pet food line, we saw an opportunity to do more than just sell kibble. We set out to tell a story that resonated with real pet owners, captured hearts, and celebrated the bond between people and their four-legged companions.

Showcasing a variety of dogs in age and size, the videos focused on the Abound advantage: no wheat, corn, soy, artificial colors, flavors, preservatives, or animal by-product meal. With Abound, pet owners can offer their dogs uncompromising quality with unconditional care. Find Abound pet food at your local Kroger.