Selling Series Covers-12 (1)

The State of Retail with Robyn Novak

Retail is no longer confined to shopping malls or checkout counters—today, people are always shopping. The way we design, interact with, and experience spaces has shifted, creating a powerful intersection of place, culture, and consumer behavior. At AGAR, we see retail as more than a transaction; it’s an opportunity to connect deeper, to spark emotion, and to craft moments that live beyond the point of purchase.

Guided by the expertise of Robyn Novak, our Executive Director of Strategy & Development, AGAR’s approach to retail design is rooted in years of studying consumer behavior and building experiences that resonate. With foundations in experience design, our perspective sits at the edge of retail, hospitality, public art, and placemaking—because that is where today’s consumers truly are. Watch the full video below: