KROGER

Reach NFL Fans at home before the ‘big game’- connect with them, drive to Kroger Social Social platform and keep them engaged with the brand beyond Super Bowl weekend.

• Leverage fan excitement around Super Bowl to drive purchasing behavior for Kroger’s Our Brand products.
• Use direct-access relationship with trending country music artist Kane Brown to secure Kane and his wife to host a concert/programming; bring targeted awareness of Kroger’s Social Social platform.
• Create 1 long-form 30-minute concert experiences with unexpected short-segment video clips built in; story segments developed to work as a whole or separately across multiple platforms (and we’re signed up to do March Madness!).
• Harness the reach/power of Kane’s social media following to drive brand awareness and traffic to com.
• Build a marketing strategy and activate programming to reach goal impressions, engagements, visits and views, during Super Bowl weekend.

• Exceeded campaign stretch goals in < 48 hours.
• Ongoing content creation.