INSA

Insa introduces a new reality experience for the cannabis industry’s biggest day of the year

CHALLENGE

Bring cannabis for real life to the everyman; leverage the worldwide cannabis ‘holiday’ on April 20 (4/20) for Insa via customizable and authentic experiences that fully immerse consumers in the Insa brand, cultivation/craft of its products and its community.

ACTIVATION

  • Customers were invited to experience Insa via a VR lifestyle experience and branded ‘swag’ created for the activation.
  • The VR experience was programmed for each consumer to choose what cannabis benefits they were looking to achieve through a customized app.
  • The VR program customized the experience for the customer to learn about cultivation, the Insa craft process; the Insa team of founders, growers, makers, Insa stores, products as well as benefits, safety and more.
  • In addition to the VR/Oculus experience, customers were surrounded by scents, sounds and tastes that further brought to life the Insa brand and the 4/20 experience with DJs, photo moments, samples and ‘must-have,’ fun giveaways.
  • Interior and exterior activations took place on 4/19 and 4/20 on-site at four Insa retail stores in Massachusetts

RESULTS

  • Lift in sales/increased brand awareness
  • Repeat customers during two-day activation
  • Sold out ‘swag’ including branded beanies and tshirts 
  • National/regional media coverage
  • Trademarked tag line ‘Where Every-bud-y Knows Your Strain’ for future use
  • Opportunity to expand the reach of the VR experience in store and on the road

MOREProjects

ALTAFIBER

BEYOND Virtual Onboarding Event

Read More
INSA

420 Activation

Read More
UC ALUMNI ASSOCIATION

2022 Alumni Celebration

Read More
KROGER

Zero Hunger | Zero Waste Foundation Innovation Fund Venture Showcase

Read More
P&G

Community Activations

Read More
P&G

CMF Outdoor Museum

Read More
3CDC

Court Street Revitalization Project

Read More
PROMOWEST

Ovation Pavilion

Read More
KROGER

Kroger Social Social with Kane Brown

Read More
UC ALUMNI ASSOCIATION

2021 Alumni Celebration

Read More
ALL NIPPON AIRWAYS

Japan Elevated: Driving Awareness & Consideration

Read More
KROGER

Treasure EmporiYum Mobile Tour

Read More
KROGER

Rwandan Tea Experience

Read More