P&G
Community, unity, art and music take center stage at the Cincinnati Music Festival Outdoor Museum in Washington Park and Court Street
CHALLENGE
With the absence of the beloved Cincinnati Music Festival due to COVID19, the presenting sponsor of the festival, P&G, and the engines for the arts, Kroger, 3CDC and ArtsWave, wanted to create a safe, new event for the community to come together and still celebrate. AGAR provided a solution to this challenge with the creation and curation of the CMF Outdoor Museum.
ACTIVATION
This curated exhibit of outdoor artwork highlighted 15 local black-owned businesses and 15 local black artists that were paired together to create a unique exhibition focused on supporting local artists, local businesses and the celebration of businesses being back open, thriving and creating a diverse community.
Live entertainment was provided by the Cincinnati Music Accelerator and all of the beautiful blooms featured along the canvases were provided by District 78. The event filled the city of Cincinnati with live art and retail pop-ups from the highlighted black owned businesses.
The community was invited to stop by while artists created their structures that were then set up for viewing in Washington Park for 6 weeks, then moved to Court Street for viewing for another 6 weeks.
RESULTS
The community response to the outdoor museum was overwhelmingly positive and we look forward to once again bringing these important artists and their perspectives to the forefront, during CMF, for years to come.
• $2.7M + Total Earned Impressions
• $220K Total Earned Value
• 427,940 Total Audience
• $32K+ Total Publicity
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