ALL NIPPON AIRWAYS
Japan Elevated: Driving awareness & consideration for All Nippon Airways (ANA)
New York City, NY
November 2019
CHALLENGE
- Drive awareness, consideration, interest, and preference for ANA as the carrier of choice for Asia destinations by educating ANA business partners, media, influencers and consumers about the ANA brand and experience.
ACTIVATION
- Three phased experiential event invited ANA business partners, influencers and consumers alike to join ANA for one night — on a memorable roundtrip experience from NYC to Japan:
- Beginning in the ANA ‘lounge,’ guests were enveloped by the warmth and sophistication of the ANA brand and welcomed by ANA’s famed 5-star check-in service and experience.
- As guests entered the experience and were transported to Japan, the wonder of Japanese culture and the beauty, sights, sounds, flavors of cities including Tokyo, Osaka, Sapporo and Okinawa were brought to life through life-size projection, animation, VR and fabricated city-specific vignettes — all while hero-ing ANA’s newly redesigned seating experiences.
- The evening ended by celebrating this unforgettable, shared experience by ANA brand ambassador and globally renowned DJ, Steve Aoki.
RESULTS
- Brand lift.
- National earned media coverage — online and off.
- Concepts/assets and influencer relationships that were created and scaled for regional activation(s) across the globe.
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