Sazerac engaged AGAR for unique, real-time ways to test product innovation and amplify new products and flavor launches, leveraging AGAR’s expertise to unlock future pipeline innovation and bring the newest offerings to market in compelling ways. The challenge was to create distinctive activations that sparked meaningful engagement, deepened brand affinity, and delivered strategic learnings to guide Sazerac’s go-to-market approach.
By working alongside bar teams and tastemakers, AGAR helped experiment with new cocktail recipes and product formats, providing valuable data on preferences, behaviors, and brand engagement that informed future pipeline strategy and supported the launch of new Sazerac products.
When BuzzBallz launched a new Chili Mango flavor, AGAR helped create a unique pre-game experience for fans before the Cincinnati Bengals home opener. We invited people into the “BuzzBallz Barber Shop,” where they could get free buzz cuts or tiger stripe designs while enjoying complimentary BuzzBallz cocktails. The high-energy environment drove strong social sharing and local media coverage. This culturally relevant moment helped BuzzBallz stand out with a target audience of engaged, enthusiastic fans.
Most recently, our team collaborated with PR partner Honeymoon to execute the “Fireball Retrievers” activation, a one-of-a-kind brand experience where trained dogs fetched Fireball-scented golf balls from the woods. This unexpected twist on the traditional golf outing turned a frustrating lost ball into a playful brand moment, sparking joy, surprise, and social buzz. Positioned at the Fireball Hole, AGAR supported this activation by facilitating guest interaction and immersive storytelling with branded experiential assets, proving once again that Fireball isn’t for the perfect game, but for those chasing good times.
