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Exemplifying character through design

AGAR - ReGeneration Schools


AGAR was approached by ReGeneration Schools, a non-profit network of tuition-free public schools in Chicago and Cincinnati, to create a new brand identity that exemplifies the school’s character through a carefully crafted brand framework, guidelines, and activations. With the goal to expand in key markets and demonstrate its brand mission to provide accessible college preparatory education for all, a strong identity and brand toolkit were needed to offer a more strategic, recognizable, and flexible platform for growth and student acquisition.

With a strong foundation but an opportunity for clearer definition and brand presence, AGAR took school stakeholders through a holistic brand immersion session identifying key messaging, tone of voice, and overall identity opportunities.

As a result, AGAR delivered a strategic brand roadmap taking into account stakeholder feedback, industry landscape, target audiences, and actionable brand mission drivers. The team reimagined an identity featuring a modern interpretation of a traditional crest, a newly developed color palette reflecting the character of the brand, and a carefully crafted brand framework that clearly outlines ReGeneration School’s missions, values, and personality to inform messaging. The new logo features a clean, geometric typeface and a custom contemporary shield unified by an interlocking connection pathway. The brand is an emblem of persistence in learning, and the shield represents the structure of ReGeneration Schools.

To make the most out of the new identity, we put together a comprehensive Marketing Strategy Roadmap, a Social Media Activation Plan, and an In-School Environmental Branded Graphics Program to make sure the new assets were rolled out successfully.

AGAR - ReGeneration Schools


ReGeneration Schools was able to launch a cohesive and successful teaser campaign, an initial soft launch, and an official brand launch coinciding with the back-to-school season. The new campaign appeared across media touchpoints online, on billboards, in enrollment and recruiting materials, on public transit vehicles, across campus-wide interior and exterior branding and signage, and even included new uniform designs for the students to wear with pride.