P&G

Connecting brands and people through culture and community.

THE CHALLENGE

Over the years, P&G has trusted AGAR to create new and engaging ways to connect their brands with both consumers and employees, leveraging community and culture to provide authentic experiences. The ongoing collaboration is focused on talent acquisition and engagement, brand experiences, events and activations, and community involvement.

Corporate Culture & Engagement

P&G understands, respects, and reflects the uniqueness of their diverse workforce—inclusive of all genders, races, ethnicities, sexual orientations, ages, and abilities. AGAR shares this commitment and has helped to empower internal businesses and teams in a myriad of ways:

Talent acquisition programs including recruiting initiatives that leveraged insights to increase top-of-funnel attraction for AA college-aged talent
Employee culture-building initiatives
Culture and community initiatives including support of GABLE and LGBTQ+ at Pride
Corporate events and conferences

Brand Events & Activations

AGAR helps connect P&G to community and culture in meaningful ways. We do this through connections with organizations like Artswave; through sport with events like the Flying Pig Marathon; and through music and entertainment, most notably with The Cincinnati Music Festival, one of the country’s largest music events. As lead sponsor, P&G wanted to reimagine how to engage multicultural concertgoers, optimizing both venue space and product activation. Leveraging P&G products as a foundation to educate, excite, and engage festival attendees, we helped produce 17 unique brand activations intentionally crafted to celebrate benefits and superiority while encouraging engagement and social sharing. The response to the Cincinnati Music Festival continues to be overwhelmingly positive, with last year’s event driving more than 1.7M impressions.

RESULTS

AGAR is proud to help P&G improve the health and well-being of the communities they touch by doing good on a global scale. The results are robust and meaningful community engagement, participation, and impact.