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KENVUE

Introducing a new company by celebrating iconic brands and trusted products

AGAR - Kenvue

THE CHALLENGE

Kenvue, previously a Johnson & Johnson consumer health company, connects with 1.2 billion people globally in their daily rituals and the moments that matter most. AGAR partnered with the Kenvue team to bring to life some of the world’s most iconic brands including Tylenol, Neutrogena, and Band-Aid to drive awareness at the Kroger Wellness Festival.

To celebrate the Kenvue company’s debut, we created a one-of-a-kind, immersive brand experience showcasing Kenvue’s beloved family of products under one iconic “house”.

Bold colors and graphics created a playful foundation for consumer engagement and welcomed guests into the booth. The experience captured the new Kenvue brand equity while allowing products across self-care, health, and beauty to shine. Key messaging throughout the journey introduced the company’s positioning, promise, and tone of voice while creating a colorful and bright backdrop for photos and content creation. As guests made their way through the activation, they were greeted by brand ambassadors and educated by employees before receiving an exclusive sample bag, filled with Kenvue brands.

AGAR x Kenvue - Kroger Wellness Festival

RESULTS

The two-day event allowed Kenvue to successfully introduce the company while engaging with more than 15,000 consumers, showcasing 16 of their brands and distributing all 15,000 of their sample bags to festival attendees. The event helped increase brand awareness and garner greater affinity for the new company through their iconic family of brands.