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Drive awareness and amplify a global brand with dynamic activations leveraging pop culture occasions



AGAR was approached by All Nippon Airways (ANA) to help drive awareness, consideration, interest, and preference for ANA as the carrier of choice for Asia destinations by educating consumers on the brand and showcasing their elevated experience.

The ANA Experience

We created an event that invited partners, influencers, and consumers alike to join ANA for a memorable roundtrip experience from NYC to Japan. Beginning in the ANA Lounge, guests were welcomed by the brand’s famed, 5-star check-in service. Guests were then transported with an immersive experience that celebrated the sights, sounds, and flavors of Japanese destinations including Tokyo, Osaka, Sapporo, and Okinawa. The experience was brought to life through projections, animation, VR, and fabricated vignettes – all while heroing ANA’s newly redesigned seating experience. The evening ended by celebrating this unforgettable experience with ANA brand ambassador and globally renowned DJ, Steve Aoki.

ANA Comic Con

We delivered an immersive, multi-sensory experience for the brand’s debut appearance at New York Comic Con. The goal was to build awareness, educate, and improve brand perception by highlighting their elevated travel experience. We seamlessly integrated technology with story and space to deliver an engaging demonstration of its long-standing commitment to customers. The design featured a fabricated structure and large-scale graphics showcasing ANA’s iconic branding, creating a beacon for the booth. Once inside, the booth allowed attendees to “check in” to an immersive airline experience, complete with jet bridge, hologram cabin attendant, and cockpit. Guests were transported to another universe featuring Star Wars and Demon Slayer activations, model planes, and plenty of photo-worthy moments. Finally, guests were welcomed ”home” to receive exclusive prizes and merchandise.



In the end, both activations provided ANA with a national brand lift, including increased earned media coverage and new influencer relationships that could be scaled for regional activations across the globe. At Comic Con, the brand was able to engage with more than 200k attendees by connecting through imagination, discovery, and appreciation for pop culture. The experience was successfully reproduced in Los Angeles for an additional Comic Con activation.