We partnered with Sazerac to concept, shoot, and edit a promo video for Midnight Bean, their new ready-to-serve espresso martini featuring a first-of-its-kind foam technology. Before filming, we spent time with industry professionals to understand first impressions, price perceptions, the current espresso martini craze, and how this product might perform in bars. Their insights grounded our creative direction and helped us identify what details would matter most on camera.

During the shoot, we captured a mix of tight, tactile shots of the Midnight Bean experience – icing, shaking, pouring, and showcasing the signature foam. Using minimal lighting and intentional framing, we built a visual language that positioned Midnight Bean as elevated, modern, and easy to use. We edited a tight sizzle reel designed for sell-in. The final piece reflects exactly what Midnight Bean delivers – a bar-quality cocktail made effortlessly, and a product poised to meet the moment of today’s espresso martini obsession.

Today, our video is the star of drinkmidnightbean.com. Watch the full video below: