Connection isn’t a trend – it’s a human necessity. 

In our latest interview, Mara Proctor, Executive Director of Brand Strategy and Development, explores how brand experience is evolving in a world that’s becoming increasingly transactional. From rideshares to swiping right, many of our once-important interactions have shifted to convenience over connection. 

Mara shares why now, more than ever, people are craving something deeper: authentic connection. Whether it’s being part of shared moments at Coachella or creating unexpected spaces for human interaction, it’s no longer about ROI. It;s about ROR: Return on Relationship. 

Check out the full video to hear Mara’s take on why meaningful brand experiences matter more than ever – and how AGAR brings them to life.