United Wheels tasked AGAR with amplifying the launch of their new Electric Green Machine, aiming for maximum buzz in the competitive NYC market. Recognizing the need for an unforgettable experience, AGAR created a captivating event at Light Box in Manhattan.

We transformed the space into a futuristic landscape inspired by sci-fi films, like The Matrix and TRON. The multisensory, branded event featured: 

• Futuristic Beats: We enlisted top NYC entertainer Bridget Kyeremateng, aka DJ Bridge, to curate the sounds of the night to further immerse guests in the experience. 
• 360-Degree Projection Mapping: We produced custom content that was projection-mapped throughout the space. Content featured a mysterious driver racing through neon tunnels and obstacles, emphasizing the bike’s sleek design and high-speed capabilities. 
• Product Launch Sizzle: Using dynamic, in-camera effects and animation, we produced a high-energy, 90-second launch reel that premiered at the event.
• Test Ride Experience: Guests were invited for test rides, guided by a dedicated team who highlighted the bike’s key features and benefits.
• Custom Cocktail Menu: We created a curated cocktail menu, designed to reflect the brand’s personality and ethos, adding a touch of sophistication and complementing the futuristic ambiance.
• Live Screen Printing: To create a lasting memento, guests were treated to live screen-printed posters featuring unique, limited-edition designs. This interactive element further enhanced the event’s exclusivity.
• Huffy History: To bring to life Huffy’s history of product innovation, we designed a custom environmental installation in the space, showcasing their top product launches throughout the years.