We partnered with United Wheels Inc. to bring the Huffy brand’s “Holiday Thrills Start with Red and Green” campaign to life, with a high-energy video series centered around the Electric Green Machine. The goal: capture the pure joy and adrenaline rush of kids in motion, while spotlighting the sleek new design and electric-powered fun of this next-gen ride. From the very first spin, we knew we were creating more than just content — we were building hype, movement, and holiday magic.

Our production leaned into bold colors, fast-paced cuts, and authentic reactions to show the Electric Green Machine in its natural habitat: driveways, sidewalks, and big open spaces made for adventure. We showcased a father, son, and mom in action — drifting, racing, and laughing — to authentically connect with families looking for the ultimate gift.