HIGH SPIRITS

The Spirit Is the Start.
The Experience Is Everything.

At AGAR, we don’t just market spirits and cannabis brands—we immerse people in them. With deep roots in hospitality and a track record of cultural storytelling, we build experiences that go far beyond surface-level impressions. Our work is grounded in strategy, elevated by design, and driven by one core belief: connection happens in the moment, but impact lasts long after.

We know this space because we live in it. From owning and operating our own venues—where we prototype, test, and gather real-time insights—to collaborating with some of the nation’s leading spirits and cannabis brands, we’re at the frontlines of consumer behavior and cultural trends. Whether it’s a product launch, a pop-up lounge, or a multi-market activation, we craft spaces and stories that resonate, spark loyalty, and shape what’s next.

How We Help You Break Through the Noise

In a crowded and competitive category, differentiation isn’t optional—it’s everything. At AGAR, we specialize in crafting brand experiences that don’t just stand out—they stick. Our approach combines hospitality instincts, cultural fluency, and real-time consumer insight to help spirits and cannabis brands make meaningful connections in unexpected ways. We can help with:

  • – Product Innovation Research & Tastings
  • – Consumer Education & Brand Immersion Experiences
  • – New Product & Flavor Launch Activations
  • – Pop-Up & Mobile Experience Strategy
  • – Milestone & Anniversary Event Strategy
  • – Tradeshow Booth Design & Conference Activations
  • – Influencer Strategy & Event Marketing
  • – Content Creation & Capture
  • – Venue Selection & Programming

Featured Work

Insight & Inspiration

Bar Convent Brooklyn 2025: A Collision of Craft, Culture, and Connection
Earlier this month at Bar Convent Brooklyn, AGAR was back in our element – designing bold spaces for some of the world’s best spirits brands while immersing ourselves in the culture, conversations, and trends driving hospitality forward. Over...
Building Cincinnati’s Top Experiences with Josh Heuser
Hosted by Erin Satzger, CEO of the Northern Cincinnati Foundation (https://www.northerncincinnati.founda…), this episode features a conversation with Josh Heuser, the co-founder of AGAR.  From humble beginnings throwing college parties, Josh&#...
Going Virtual: Cannabis Retail Design
Originally appeared in VMSD Magazine. Insa, a Massachusetts medical and adult-use cannabis company, captivates customers with a virtual reality (VR) brand experience. Meanwhile, industry trends emphasize accessibility and appeal to new consumers. Pro...
Nation Kitchen & Bar Opens New Location
Originally appeared on WCPO Nation Kitchen & Bar is celebrating the opening of its new location at The Banks. According to Instagram, the restaurant officially opened on Dec. 29. The restaurant is set inside the BetMGM Sportsbook in the former lo...