DANGER WHEEL

Adult Downhill Bigwheel Racing. Have 4 words ever sounded better together?

CHALLENGE

  • Create a feature event that brings people to the up and coming Pendleton neighborhood for a full day of community fun and adventure.
  • Bring back the epic Big Wheel race for adults, for its sixth installment.
  • Create AGAR owned event and experience.

ACTIVATION

  • Bring together a group of neighbors who love to have fun in their backyard of Pendleton to produce the epic Big Wheel race for adults, DANGERWHEEL.
  • Provide adult-sized Big Wheels to racers (64 teams), who will face off, one-on-one, on courses that will change and surprise throughout the day.
  • Racers compete for the much-coveted title of “Danger Champion!” at the outdoor event, held rain or shine.
  • Work with corporate and small business sponsors to promote and activate the community event.
  • Neighborhood small businesses participate including Local breweries, and Pendleton’s best food restaurants.

RESULTS

  • Fun and human connection! All day!
  • Thousands of people brought to the heart of Pendleton to explore and enjoy the neighborhood; awareness of small business in the area and residential/retail opportunity.
  • Positive economic impact; all proceeds from DANGERWHEEL benefit the beautification projects in Pendleton Neighborhood including visibility, holiday and public art campaigns.

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