BLINK

The United States’ largest light, art, and projection-mapping festival: building a future city & illuminating a path forward through human connection and art

CHALLENGE

  • Illuminate a path toward inclusion and possibility leveraging the great equalizer — art
  • Create national awareness and global buzz for Cincinnati via the curation of the third iteration of BLINK, a city-wide art event drawing over 2.1MM people over 4 days of programming

ACTIVATION

  • Position the activation as a gift to the region, (100% free public event), and the experience as a one-of-a-kind memory for all to enjoy
  • Curate an impressive array of international, regional, and local artists to create original art forms; large-scale projection mapping (28), street murals (17 new in 2022), interactive light sculptures (Add 42), and music (over 100 musical acts) along both sides of the Ohio riverfront.  World-renowned artists included: Tristan Eaton, Insane 51, Shantell Martin, and Max Sansing, among others.
  • Employ an experiential map plan of beacons (massive, awe-inspiring attractions) and breadcrumbs (smaller, highly engaging activations) to draw attendees through the four-day program and over 30 city blocks.
  • Create and implement a social media strategy to raise awareness of the festival on a global scale and encourage people to attend from near and far.
  • Design, produce, and manage the first-ever BLINK retail space, LIMELIGHT Marketplace; a 1,400-square-foot brick-and-mortar retail space. The retail experience included exclusive AGAR-designed merchandise, projection mappings, art gallery and an online retail sales platform. 
  • The 14-day+ experiential production culminated in 4 city-wide days of programming with over 100 art installations, while also including the following additional key experiences produced and managed by AGAR:
    • City-wide parade to kick-off the weekend of BLINK
    • Micro-events leading up to and during BLINK weekend including Alley Jam, the Barron Krody Happy Hour, and Secret Walls Secret Walls-internationally renowned art battle event
    • Free concerts by recording artists and ongoing music programming throughout BLINK
    • Interactive and immersive experiences with artists
  • Content and storytelling direction and capture, across mediums, photographers, videographers, and drone pilots for social media content and long-form and short-form branded sizzle reels.

RESULTS

  • Local economic lift of more than $126MM (hospitality, retail, and regional government/tourism)
  • Global press coverage including top-tier features in articles from Biz Bash, Colossal Magazine, Forbes, and Juxtapoz
  • Global attendance from a variety of countries; 2.1MM+ people in attendance; the largest event in the history of the region
  • 17 permanent murals adding to the landscape of the city

 

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