Our Brands Trailer Toolkit



The Kroger branded mobile experience is a turn-key solution that showcases Our Brands products and engages with consumers in a truly unique and memorable way. More than a booth or on-site sampling street teams, our eye-catching and flexible experience includes multiple trailers that unfold to create sampling and activation spaces. Spaces large and small can be populated with branded tents and signage, seating areas and custom-designed Our Brands interactive activations including claw machines, vending machines, canvas bag silk screen stations, cooking demo equipment and photo moments and backdrops.

Designed to be both eye-catching and flexible, the opportunities for deployment start here:
• Showcase Kroger’s brand
• Promote delivery modalities
• Educate and engage consumers
• Sign up new digital households on the spot

At festivals, concerts and events this past year alone, the mobile experience made nearly 30 million impressions — reaching consumers live and in-person through visible views, samples and promotional items distributed along with virtual views, engagements, social posts, video and photo recaps, and live streams. 

USING THE EXPERIENCE

OUR BRANDS COMING TO LIFE

By engaging consumers on their terms at places that bring them joy, we’re able to help create memories, which in turn create brand awareness and loyalty.

Examples of Activations to Integrate the Mobile Experience:
• Grand Openings
• Music, Art, Food Festivals
• Health and Wellness Events
• In-Store Experiences and Holiday Celebrations
• Partner and Sponsor Experiences

 

INVESTMENT RANGE TO ACTIVATE: $50,000-$150,000*

 

*Final investment total dependent on size and scope of activation(s), location and any travel required, labor/staffing, etc. 

 

ACTIVATION TOOLKIT

OUR BRANDS INFRASTRUCTURE AVAILABLE 

OUR BRANDS TRAILERS
2 x Trailers
Each equipped with built-in sampling bars, awnings, branded railing, and in-unit generator
Each also equipped with staging and ability to add sound equipment needed for cooking demonstrations or speakers/ performers
Electric required + 2 Staff & 1 Transporter
3 Week Lead Time to Activate 

 

BRANDED TENTS
• 2 x 20×20 Tents
• 5 x 10×10 Tents Electric N/A + 2 Staff
• 1 Week Lead Time 

 

CLAW MACHINES
• 6 x Total Claw Machines
• Electric required
• 10×10 Space + 2 Staff Members
• 2 Week Lead Time for Activation if Samples/Product supplied
• 4 Week Lead Time if Samples/ Product needed 

 

BRANDED WIND DANCERS
• 2 x Branded Banners/Sails
• 6 x Wind Dancer Stands Electric N/A + 1 Staff
• 1 Week Lead Time if no additional print/signage needed
• 3 Week Lead Time if print/ signage needed 

 

BRANDED TENTS
2 x 20×20 Tents
5 x 10×10 Tents
Electric N/A + 2 Staff
1 Week Lead Time


CLAW MACHINES
• 6 x Total Claw Machines
• Electric required
• 10×10 Space + 2 Staff Members
• 2 Week Lead Time for Activation if Samples/Product supplied
• 4 Week Lead Time if Samples/ Product needed 

 

BRANDED WIND DANCERS
• 2 x Branded Banners/Sails
• 6 x Wind Dancer Stands
• Electric N/A + 1 Staff
• 1 Week Lead Time if no additional print/signage needed
• 3 Week Lead Time if print/ signage needed 

 

LIVE SCREEN PRINTING
• 1 x Live Screen Printing Setup (Tote Bags)
• Electric N/A
• 10×10 Space + 2 Staff Members
• 3 Week Lead time from Design Approval 

 

PHOTOBOOTH
• 1 x Photo Booth Backdrop & 1 x iPad with Stand
• Electric required & wifi preferred for immediate photo delivery
• 10×10 Space + 2 Staff Members
• 2 Week Lead Time if Backdrop & Design supplied
• 4 Week Lead Time if Backdrop & Design needed 

 

BISTRO TABLES, CHAIRS, & UMBRELLAS 
• 6 Tables, 6 Umbrellas, 12 Chairs
• Electric N/A 20×20 Space + 1 Staff Member
• 2 Week Lead Time