Our Brands Trailer Toolkit
The Kroger branded mobile experience is a turn-key solution that showcases Our Brands products and engages with consumers in a truly unique and memorable way. More than a booth or on-site sampling street teams, our eye-catching and flexible experience includes multiple trailers that unfold to create sampling and activation spaces. Spaces large and small can be populated with branded tents and signage, seating areas and custom-designed Our Brands interactive activations including claw machines, vending machines, canvas bag silk screen stations, cooking demo equipment and photo moments and backdrops.
Designed to be both eye-catching and flexible, the opportunities for deployment start here:
• Showcase Kroger’s brand
• Promote delivery modalities
• Educate and engage consumers
• Sign up new digital households on the spot
At festivals, concerts and events this past year alone, the mobile experience made nearly 30 million impressions — reaching consumers live and in-person through visible views, samples and promotional items distributed along with virtual views, engagements, social posts, video and photo recaps, and live streams.
The Assets
USING THE EXPERIENCE
OUR BRANDS COMING TO LIFE
By engaging consumers on their terms at places that bring them joy, we’re able to help create memories, which in turn create brand awareness and loyalty.
Examples of Activations to Integrate the Mobile Experience:
• Grand Openings
• Music, Art, Food Festivals
• Health and Wellness Events
• In-Store Experiences and Holiday Celebrations
• Partner and Sponsor Experiences
INVESTMENT RANGE TO ACTIVATE: $50,000-$150,000*
*Final investment total dependent on size and scope of activation(s), location and any travel required, labor/staffing, etc.
ACTIVATION TOOLKIT
OUR BRANDS INFRASTRUCTURE AVAILABLE
OUR BRANDS TRAILERS
• 2 x Trailers
• Each equipped with built-in sampling bars, awnings, branded railing, and in-unit generator
• Each also equipped with staging and ability to add sound equipment needed for cooking demonstrations or speakers/ performers
• Electric required + 2 Staff & 1 Transporter
• 3 Week Lead Time to Activate
BRANDED TENTS
• 2 x 20×20 Tents
• 5 x 10×10 Tents Electric N/A + 2 Staff
• 1 Week Lead Time
CLAW MACHINES
• 6 x Total Claw Machines
• Electric required
• 10×10 Space + 2 Staff Members
• 2 Week Lead Time for Activation if Samples/Product supplied
• 4 Week Lead Time if Samples/ Product needed
BRANDED WIND DANCERS
• 2 x Branded Banners/Sails
• 6 x Wind Dancer Stands Electric N/A + 1 Staff
• 1 Week Lead Time if no additional print/signage needed
• 3 Week Lead Time if print/ signage needed
BRANDED TENTS
2 x 20×20 Tents
5 x 10×10 Tents
Electric N/A + 2 Staff
1 Week Lead Time
CLAW MACHINES
• 6 x Total Claw Machines
• Electric required
• 10×10 Space + 2 Staff Members
• 2 Week Lead Time for Activation if Samples/Product supplied
• 4 Week Lead Time if Samples/ Product needed
BRANDED WIND DANCERS
• 2 x Branded Banners/Sails
• 6 x Wind Dancer Stands
• Electric N/A + 1 Staff
• 1 Week Lead Time if no additional print/signage needed
• 3 Week Lead Time if print/ signage needed
LIVE SCREEN PRINTING
• 1 x Live Screen Printing Setup (Tote Bags)
• Electric N/A
• 10×10 Space + 2 Staff Members
• 3 Week Lead time from Design Approval
PHOTOBOOTH
• 1 x Photo Booth Backdrop & 1 x iPad with Stand
• Electric required & wifi preferred for immediate photo delivery
• 10×10 Space + 2 Staff Members
• 2 Week Lead Time if Backdrop & Design supplied
• 4 Week Lead Time if Backdrop & Design needed
BISTRO TABLES, CHAIRS, & UMBRELLAS
• 6 Tables, 6 Umbrellas, 12 Chairs
• Electric N/A 20×20 Space + 1 Staff Member
• 2 Week Lead Time