AGAR and Procter & Gamble’s work on the 2023 Cincinnati Music Festival was recognized by Event Marketer as a winner of the Experience Design and Technology awards in “Best Overall Consumer Environment” category.

With 17 different shareable experiences peppering Paycor Stadium during the Cincinnati Music Festival, presenting sponsor Procter & Gamble ensured every attendee encountered its brand. Activations like the P&G House Party, Kings & Queens Day Spa and Health Street Fair highlighted products from a range of its brands, and opened up opportunities for interaction. Take the hip-hop-inspired Street Fair, where brands like Crest and Pampers shined with faux storefronts and displays, or the spa, where attendees could freshen up and snap a photo with a hanging gold crown.

Learn more about the Cincinnati Music Festival and AGAR’s work with P&G.