Our Careers

Digital Marketing Manager (Influencer Marketing & Social Media)

POSITION DESCRIPTION/

AGAR is searching for an influencer marketing & social media strategist, a Digital Marketing Manager, with 5+ years of experience in successfully leading the strategy development and execution of influencer & social media marketing campaigns for brands, preferably within the marketing, event, restaurant & bar, CPG and retail industries. The candidate will be expected to boost brand awareness for AGAR and its portfolio of Fortune 500 clients on multiple platforms by leveraging knowledge of consumer insights and trends to develop compelling content and storytelling ideas. The candidate will also provide recommendations and coordinate outreach and procurement of key influencers or partners while managing the day-to-day execution of the social media campaigns.

WHO WE NEED/

The ideal candidate will be self-starting, well organized, have excellent writing, presentation, and analytical skills. The Digital Marketing Manager will work closely with the Experiential Communications Director to create story arcs and marketing/PR strategies while collaborating with the Creative Department to ensure content outputs meets brand standards.

JOB RESPONSIBILITIES/

Responsibilities include but are not limited to:

  • Develop, implement and manage social strategy for AGAR, its entities and clients
  • Manage AGAR and it’s clients Influencer marketing campaigns. Work with clients to define the right approach for influencers to meet the set objectives. Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place.
  • Own the growth of the social media/online communities and measure the success of every social media campaign by analyzing, compiling and presenting social media metrics and findings.
  • Use data to identify when and how to alter strategy to improve results.
  • Develop captivating content calendars with original creative content and recommended schedule for posting, sample images, copy, hashtags and preferred platforms.
  • Execute front-line response and increase follower retention, conversion, engagement, and brand loyalty by proactively monitoring and engaging in online communities, which includes but not limited to Instagram, TikTok, YouTube, Facebook, Twitter.
  • Effectively manage client campaigns, ensuring they’re delivered on time, to a high standard; communicating with social influencers and platform partners will be necessary, as well as internal communications, i.e. with the Creative, Content, Communications and Marketing teams.
  • Identify industry trends and best-practices by proactively monitoring the industry and share findings with the larger AGAR team.

Additional Responsibilities:

  • Represent AGAR’s vision, mission, guiding principles, and core values.
  • Embody AGAR’s quick and nimble way of executing work and knowing when there is a sense of urgency to meet client and project needs.
  • Cross-sell and grow the relationships throughout the office as applicable.
  • Stay current with culture and industry trends and changing business processes.
  • Participate in and contribute to weekly brainstorm sessions, internal meetings, processes and company-owned events.

DESIRED SKILLS & EXPERIENCE/

  • BS/BA in Marketing, Communications, Multimedia Design or related field.
  • 5+ years of experience post graduation in social media or digital marketing preferably in an agency setting.
  • Ability to work weekends. Some weeks require more than 40 hours of work.
  • Experience with photography and photo editing. Video production, animations and graphic design skills are a plus.
  • Proven work experience within social media and influencer marketing.
  • Understanding of social platforms, content performance and analytics, audiences, paid tactics and digital trends.
  • Quick learner and self-starter who thrives in a fast-paced environment and seeks solutions through researching, outreach and collaboration.
  • Must have excellent written/oral communication skills.
  • Maintains excellent creative writing and copywriting skills.
  • Manage and adhere to project timelines and assignments and deliver items to team in a timely manner.
  • Must possess strong computer skills and proficient in Keynote, Excel, PowerPoint, Word, and Google G Suite (proficiency in Apple products preferred). Adobe Suite proficiency is a plus.

BENEFITS & INCENTIVES/

  • Strong leadership with a focus on entrepreneurial thinking, training, and mentoring to help the team grow professionally and personally to help team members reach their goals and become their best
  • A career working with future-forward, creative teams and client accounts that include startups and global giants
  • A motivated, passionate, smart, fun, and creative company culture
  • Customized benefits package

OUR GUIDING PRINCIPLES/

  • Embrace Being Uncomfortable – The greatest learning moments occur when outside of your comfort zone.
  • Be Quick Don’t Hurry – provide agile service without compromising quality of work.
  • Constantly Curious and Open to the New – Immerse into experiences and thing outside the norm.
  • All Hands on Deck, Always – No matter the nature of the job, we get it done together.
  • Truth in Words and Actions – Take ownership and accountability.

Position Type:

Full-time


Location:

Cincinnati, Ohio


Company Overview:

AGAR is experiential. We leverage human experiences, event production, digital technology, music, art, and content to grow culture for brands and communities. AGAR is the red substance in a petri dish that’s used to grow culture. Founded on the premise that as the world grows more and more digital the value of a human experience inherently increases, AGAR has been growing culture through immersive, sensory experiential platforms since 2008.