Throwback to 2023, when AGAR teamed up with Smartwater to bring the brand’s smart hydration ethos to life at the Kroger Wellness Festival. Designed to celebrate Smartwater’s promise of hydration for every occasion, the immersive brand experience encouraged guests to activate both body and mind. With a dynamic choose-your-own-adventure format, attendees who selected the “blue side” (Smartwater Original) were met with branded brain teasers to challenge their mental agility, while those who opted for the “black side” (Smartwater Alkaline) took on a competitive hand pedal race. The experience captivated over 4,500 consumers and featured exclusive live programming from beloved Peloton Instructor and athlete Alex Toussaint. Check out the recap video here.