In 2023, AGAR proudly partnered with Kenvue—a newly formed global consumer health company born from the legacy of Johnson & Johnson—to bring its modern brand identity to life for the very first time at the Kroger Wellness Festival. To mark this milestone debut, AGAR designed and executed a dynamic, immersive brand environment that celebrated Kenvue’s trusted portfolio of household names. Vibrant colors, bold graphics, and thoughtfully curated touchpoints set the stage for high-impact consumer interaction, transforming the booth into a playful and welcoming destination within the festival.

As guests made their way through the experience to receive product samples, they were invited to see a fresh “vue” of familiar products—offering a reintroduction to the everyday essentials they’ve long known and loved, now through a modern, unified lens.

Throughout the two-day event, Kenvue engaged with more than 15,000 consumers, showcasing 16 of its brands and distributing 15,000 custom sample bags to enthusiastic attendees. The activation not only successfully introduced Kenvue’s new brand presence but also amplified awareness and deepened consumer affinity for its iconic family of products, solidifying its role in the future of consumer health. Check out the recap video here.