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Event Marketer IT List - AGAR

AGAR Selected to 2024 IT List: Recognizing Top Event Agencies

The experiential agency map is getting redrawn by newcomers, idea-centric boutiques, and strategy-led shops. The agency landscape is changing. Like never before. As always, clients are driving the changes. For one, a surge in post-pandemic experiential activity has finally reignited industry spending and ROI as brands fully re-lean into live events to connect with critical audiences—and the agency community is swelling as it chases their dollars. Two, after (as much as) a quarter of the industry workforce left for other sectors between 2020 and 2023, an influx of new marketers on the client side are taking the reins at event departments and, in an effort to make things their own, are exploring new agencies. And three, clients that canceled events in 2020 and 2021 and were tied to making up those cancellations to their agencies are breaking free from COVID make-goods and testing new partners. Read more and see the full list.