Join AGAR’s Robyn Novak and Mara Proctor on stage at Shop! Marketplace 2024. Our session “The New Social Currency: The Shelf, The Store, The Scene” will discuss what it takes to have a truly meaningful exchange with your consumers, in-store and beyond. This presentation will explore the forces that are changing the way consumers engage, the power of a brand experience, as well as the different strategies to elevate your brand – and impact.

Main Stage Session – The New Social Currency: The Shelf, The Store, The Scene

Thursday, April 11th, 2024 | 9:00 am

In our constantly evolving industry, are you really engaging your customers in a meaningful way, and is it going beyond the store experience? In this thought-provoking panel presentation, join consumer brand strategists in a candid conversation about facing these challenges. This presentation will explore the forces that are changing the way consumers engage, the power of a brand experience, as well as the different strategies to elevate your brand – and impact.

Panelists:

• Dayna Lewallen, Strategy & Design Management, Smuckers
• Mara Proctor, Executive Director of Strategy & Growth, Brand, AGAR
• Mandy Kluesener, Customer Marketing, Retail Media, General Mills
• Robyn Novak, Executive Director of Strategy & Development, AGAR

Learn more and register here.