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AGAR - Culture

AGAR and P&G to Speak at Experiential Marketing Summit

Join AGAR’s Corey Hawthorne and Procter & Gamble’s Andrea Wilkerson at this year’s Experiential Marketing Summit on Friday, April 26th in Vegas as they share critical takeaways to make your next experiential event.


P&G’S PLAYBOOK FOR MAXIMIZING FESTIVAL ACTIVATIONS AND SPONSORSHIPS

Friday, April 26th, 2024 | 11:25 am – 11:55 am

The music festival space is competitive and crowded, but the smartest brands know how to hit the right note. From negotiating the best deal and real estate, to creating marketing communications, to developing digital extensions and exciting experiential on the ground, in this session we explore it all through the lens of P&G and its title sponsorship of the Cincinnati Music Festival. Hear about P&G’s sponsorship, the 17 brand experiences it activated in and around Paycor Stadium, and how the brand identified and dealt with “dead space” to provide greater engagement and entertainment throughout. 

Learn more and register for this year’s Experiential Marketing Summit.